What a better way to advertise a product than to do so with sex. John West is a corporate company that produces and sells canned and packaged salmon, founded in 1861. In this ad, an attractive fisherman with muscular built, catches oversized salmon on a river bank, located in a secluded and beautiful mountainous area. In the left bottom corner, their slogan states, "Perfectly cut."There is also a box of the product that is labeled, "salmon slices." This ad mostly targets women. John West intended to use this attractive male with muscular build to attract an audience through sex appeal, thus potential buyers. Referring back to the slogan of ”Perfectly cut," the ad suggests this concept towards the fisherman, considering his muscular build, and the product, sliced salmon. The ad promises this sex appeal to their product. There is also a suggestion of the freshness of the product. The fisherman is in a river with oversized salmon that suggests that he caught by himself with his bare hands. Through this ad, their salmon is freshly caught in a natural river in the wilderness. The environment suggests that their product is from the epitome of a serene and beautiful nature.
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